Cesia Ubau
Crafting stories, building community, and amplifying every moment.
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Her angle on communications & storytelling.
Cesia doesn't see communications as a checklist of channels — she sees it as a craft. Every brand has a story worth telling; her job is to find it, shape it, and put it in front of the people who need to hear it.
Great communications isn't louder — it's truer. Tell the right story, in the right voice, to the right room — and the brand stops chasing attention and starts earning it.
From Nicaragua to San Diego — a story-driven craft.
Cesia Ubau is a dynamic marketing and communications professional whose roots trace back to Nicaragua, where she earned her degree in Communications. That foundation — built on storytelling, media strategy, and cross-cultural fluency — has shaped her into the creative force behind San Diego Elites' brand presence.
As Director of Marketing & Communications, Cesia orchestrates everything from social media campaigns and email marketing to event promotion, brand partnerships, and community engagement. Her bilingual fluency in English and Spanish allows her to connect with San Diego's diverse professional community in a way that feels personal and authentic.
Marketing isn't selling. It's creating moments that make people feel they belong.
With a sharp eye for design and an instinct for what resonates, Cesia transforms events into movements. She crafts the narratives that keep members engaged between gatherings, builds anticipation for upcoming events, and ensures every touchpoint — from an Instagram story to an email invitation — reflects the elegance and energy of the San Diego Elites brand.
Beyond the strategy, Cesia is a connector at heart. That philosophy drives every campaign she creates and every community she builds.
What I do.
Six pillars built around one idea — every story is a chance to bring people closer to the brand.
Full-spectrum social management across Instagram, Facebook, LinkedIn, and TikTok. Content calendars, brand voice, community engagement, and analytics-driven growth.
End-to-end event marketing from initial buzz through post-event follow-up. Email campaigns, social teasers, influencer coordination, and RSVP-driving strategies that fill every room.
Compelling brand narratives that resonate. Visual identity guidance, copywriting, messaging frameworks, and content creation that captures the essence of your brand.
Email campaigns members actually open. Newsletter strategy, segmentation, automation workflows, and engagement analytics that drive real results.
Authentic relationships with members, sponsors, and partner organizations. Collaboration strategy, ambassador programs, and cross-promotional campaigns.
Native-level English and Spanish content creation. Reaching San Diego's diverse professional community with messaging that's culturally resonant — not just translated.
From first call to launch.
A clear four-step rhythm — so you always know what's happening, what's next, and where the wins are coming from.
Discovery
We start with a real conversation — your business, your audience, your goals, the moments that have worked, and the ones that haven't. Honest input in, smart strategy out.
Strategy
A custom marketing & communications roadmap built around your specific needs — content pillars, brand voice, channel mix, cadence, and the AI-visibility plan to match.
Execution
We bring the plan to life with precision — social campaigns, email, events, partnerships, content drops — and keep you informed every step of the way.
Deliver & Support
Reporting, optimization, and ongoing partnership — long after launch. We track what's working, double down on the wins, and keep iterating with you.
Be cited in ChatGPT, Perplexity & Google AI.
Search has split in two. Half your audience still types into Google — the other half just asks an AI. We optimize your brand to be answered by both, so you show up exactly when buyers are deciding.
Generative Engine Optimization
We rewrite and structure your highest-intent pages so AI engines can read, cite, and recommend them — semantic structure, fact density, schema, and the kind of clear answers LLMs love to quote.
AI Citation Tracking
We monitor ChatGPT, Perplexity, and Google AI Overviews for mentions of your brand — so you can see exactly where you appear, where the gaps are, and how that picture changes month over month.
Authority & Trust Signals
Earned mentions in trusted publications — SD Union-Tribune, KPBS, podcasts, industry press — build the kind of brand graph AI models actually trust. We do the outreach, you get the citations.
Voices from the community.
Cesia has completely transformed how we communicate with our members. Our open rates doubled, our events sell out faster, and the brand has never looked better. She doesn't just do marketing — she builds community.
Working with Cesia on event promotions has been incredible. She has this ability to create excitement and anticipation that gets people talking weeks before an event even happens.
What sets Cesia apart is her ability to connect with people in both English and Spanish. She makes everyone feel seen and welcome — and that energy comes through in everything she creates.
Pick a time. Make it real.
Browse Cesia's open times — confirmation lands in your inbox and on your phone instantly. No back-and-forth, no calendar tetris.
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Drop a note about your project, your event, or how you'd like to work together — Cesia replies personally.
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